{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of deluxe brand names drive exposure with social media advertising, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered a lot in years; it does not have TikTok, and doesn't give stars free purses.|